We’ve just launched a new website for another of our continental brands.
The new website brings the brand to life in an engaging way and reflects the new packaging look and feel which is being rolled out across all the products across a range of trade and retail outlets.
The premise behind the brand is to inspire customers to ‘swap up’ into continental foods and introduce lots of new flavours to their every-day cooking and eating. This can be seen, on the website, with the recipe inspiration which encourage consumers to do this, one ‘footstep’ at a time.
With plans to expand the categories, the website allows consumers to browse each category, view recipes, enter monthly competitions, and provide feedback and also sign up for the regular newsletter.
In addition retail customers are able to contact the sales team to request POS material, find out more information and check product codes for ordering. Future development plans will see a trade area launched, with personalised log-in and access to sales materials etc.
Our Footsteps® Commercial Manager says,
”The new website sees a significant investment in a brand which offers customers a curated range of products within a category currently in growth. Continental meats are growing by 4%, in a flat grocery market and chilled olives (we’re due to launch 4 products shortly) is seeing an impressive 10% growth. This offers a great opportunity for retailers. The new site provides consumers with an easy way to view all the products and categories, which they may not normally see in store, due to a variety in retailer distribution and ranging. The digital channels also provide the perfect opportunity for consumers to interact and engage. “
Footsteps®, is on sale in Co-Op, Booker, Londis, Netto and Costco.