Winterbotham Darby’s flagship brand, unearthed®, has just launched a brand new website.
After many months of work, the new unearthed® website is now live! A big project, with substantial investment in design, photography and functionality the new website really brings the brand to life. The design adopts the playful tone of the packaging and focuses on the #keepdiscovering theme used across all marketing and digital channels.
The site not only pushes the brand forward, but it also helps customers to understand and see the ‘limited edition’ lines which come in and out of selected Waitrose stores, in addition to the all year round site.
Key features of the new site include:
- Products, inc. availability and status (new, limited edition, coming back)
- Recipe inspiration
- Real-time charity contribution ticker
- Product stories
- New competition each month
- Strong photography & brand ‘look & feel’
- About us – an introduction to the team behind the brand
To reward visitors to the site there’s ‘the great unearthed® giveaway’ with a fantastic range of prizes: one lucky winner can win a tapas feast worth £200, 10 runners- up will win goodie bags worth £30, and then 50 people will win a £10 John Lewis voucher.
The web launch is also supported by a pay-per-click campaign on Google, directing viewers to the recipes section and the competition.
Visit the website here.