Market Overview

The rise in plant based eating or flexitarian approaches to meal times has increased rapidly since 2017. Veganuary, the charity encouraging people to try a vegan diet in January has seen an incredible uplift in participants. 59,500 individuals signed up in 2017 compared to 168,500 in 2018.

More and more people are choosing a plant based diet for ethical, environmental and health reasons.

We believe in the longevity of the category and are passionate about our role in improving taste, quality, variety and sourcing.

Working with existing brands

We help existing brands bring their plant-based products to the UK market. With expertise in marketing insight, technical science and our strong relationships with retailers we have brought world leading innovation into the plant- based arena.

Recent launches include the Vivera Veggie Steak into Tesco supermarkets. A first-to-market product that gained national press coverage and cemented Vivera as a key brand for the UK plant based community.

Plant based brands

Squeaky Bean

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About the brand

Squeaky Bean is your new sidekick in the kitchen. Breaking the vegan stereotypes, we make the kind of plant-based food you can happily crave. It’s finally time to tuck into tasty.

Products in the range

Ready to Eat Chicken Style Pieces- Sweet, Smokey BBQ, Ready to Eat Chicken Style Pieces- Sweet, Kick of Tikka, Fluffy American Style Pancakes, Sweet Pancakes, Crispy Nuggets, Tasty Fishless Fingers, Saucy Satay Kiev

Where to buy

Ocado, Asda, Sainsburys, Waitrose

About the brand

Our partner Vivera – an established vegan and vegetarian brand based in the Netherlands – has seen it’s range rapidly become some of the most popular plant-based products in the UK.

Vivera focuses on plant-based meat with best in category taste and texture while also delivering:

Protein – Vivera mince is higher in protein than beef mince.
Sustainability – made using sustainable soya.
Award-winning flavour – in Dec 2019 Vivera was voted ‘Best Vegan Meat Alternative Range’ in the Vegan Food UK awards

Products in the range

100% Plant-Based Steak, Quarter Pounder, Burgers, Mince, Pulled Veggie, Fish Fillet, Chicken Pieces, Bacon and Shawarma Kebab

Where to buy

Tesco, Sainsbury’s, Waitrose, Ocado, Morrisons. And via our Foodservice team