Does your wallet match your ethics?
We hear it all the time…consumers say they would buy higher welfare products. However we also know that when it comes to the point of purchase, sales data shows us differently. Therefore we decided to commission some research into what consumer attitudes to animal welfare actually are and to get beneath the surface of this […]
Accelerating Progress in Animal Welfare
Animal Welfare Day For our business animal welfare plays a key strategic role. We were the first to establish Farm Assurance schemes for pigs across Europe and Animal Welfare continues to be central to our business. We understand and believe that there is a need to continue to improve conditions for pigs on European farms […]