6th October, 2014| News

As part of our plan to expand internationally, we have taken our brand unearthed® to France with the launch of three new olive lines in a new partnership with French retailer Système U.

The three lines, which include Olives with Lemon and Coriander, Mixed Olives with Feta and Olives with Sun Dried Tomatoes, are being launched this week and will shake up a currently uninspired chilled olive and antipasti category.

Mélange d’olives et de Tomates Séchées
Mixed olives with sun dried tomatoes

Simon Day, founder of the brand says, “It has always been our intention to take unearthed® into new territories. We currently export to a handful of international destinations, but this new arrangement with Système U is big for us. The UK olive and antipasti category is worth £150 million and is up 12% year on year. It is a big category experiencing strong growth and we don’t want to limit this success to the UK market only.”

“We are launching with some core favourite lines in France, but already have some innovative development in the pipeline. We’re really excited about working with Système U and taking the unearthed® brand to new places. We will continue to honour our arrangement with Action Against Hunger with 1 euro cent from each export pack sold going to the charity.”

To see more product details, visit the unearthed France products page on our unearthed® website.