Last week our unearthed® brand launched 40 products into Waitrose, as part of a new Autumn range.
The Autumn range comprises 28 new and 12 existing product lines. Eight of the new lines are first-to-market food offerings – an unprecedented number for a UK food brand! Some of these include:
- Chorizo meatballs – Mini cured Spanish pork meatballs with paprika and garlic
- Squid-less rings – Surimi (a white fish paste of whiting and pollock) rings, with a sprinkling of cayenne papper
- Galician mussels in a garlic and tomato sauce – eat hot or cold
All of the ‘Autumn Bay’ range will be available on special offer up to Christmas allowing shoppers to experiment with their own flavour combinations in the comfort of their own home.
Simon Day, Brand Founder for unearthed® comments: “It’s completely unheard of for a brand to launch this number of branded products into a retailer at one time. To be able to make turn so many ideas in to reality has been hugely exciting and challenging for our team.”
The new Autumn range complements unearthed®’s existing antipasti and charcuterie portfolio and aims to drive further growth within the market.
For more information visit the unearthed® website