Our flagship brand unearthed®, sponsor ‘Food in Film‘ a category of The Pink® Lady Food Photographer of the Year Award. Now in its 3rd year, the category encourages film makers from all over the world to submit their short (max. 2 minutes long) food films.
Split across two categories: documentary and non-documentary, the films can be anything from a commercial film produced to promote a michelen start restaurant to a documentary of a community bakery or a recipe video. The remit was for the judges to see really exciting, impactful, moving, funny short films about food – in any context.
Depicting anything from the reality of food production and the environment, a family celebration feast, the story of one food shop or café, even the contents of a fridge.
Telling a story, whether to sell a product (commercials are permitted) or simply to let your imagination run free.
Entries and Judges
2016 attracted entries from as far and wide as the UK, US, Spain, Finland, France, Greece, Federation of Russia, India, South Africa and Hungary. Entries were narrowed down to a shortlist of 18, with the final three in each category being decided by a prestigious trio of judges – well-known within the industry:
- George Motz – Director of the New York Food Film Festival
- James Winter- Producer of BBC’s Saturday Kitchen
- Nik Powell – Director of the National Film and Television School
We found out who won the coveted title of unearthed® ‘Food in Film’ winner at an awards ceremony at the Mall Galleries in London, hosted by food critic Jay Rayner, along with the winners for the photography categories. They were:
- Carl Pendle – Documentary category – with his funny ‘Chilli Festival‘ (below) capturing the reactions of chilli testers at a Chilli festival in West Sussex. Carl also went onto be announced as the overall unearthed® ‘Food in Film’ winner
- Mandy Mortimer (Ireland) – Non Documentary category winner – with her delicious film ‘Carrot Cake from Scratch’.