2nd May, 2014| News

Winterbotham Darby brand, unearthed® are very proud to have been involved with a prestigious photography award, the Pink Lady® Food Photographer of the Year 2014.

Having been keen to run a food film competition for some time, unearthed® founder, Simon Day approached an established competition with the idea to run it as a sponsorship with them. The category invited film-makers from all over the world to submit entries (maximum 2 minutes) for the Food in Film award across two categories:

  • Documentary – depicting anything from the reality of food production and the environment, a family celebration feast, the story of one food shop or café, even the contents of a fridge.
  • Non-documentary – allowing the film-maker to tell stories, whether to sell a product (commercials are permitted) or simply to let their imagination run free.

unearthed food in film award announced

The first-ever winner of unearthed® Food in Film was announced as Yuki Sigiura (pictured centre in blue above) and her team for her brilliant short, ‘Florentine Animation’. Her prize was £1,000.

Food in film award entries were received from all over the world, with the initial submissions shortlisted to a final 13. Industry-specialists Judges Pat Llewellyn, MD and Founder Optomen, Toby Hoare, CEO of JWT Europe and Helen Kranstuaber, Director of Food Film Festival, The Netherlands then had the task of judging them and selecting a winner.

“The competition was intensely fierce,” says Simon, “there were entries from across the world and the standard was phenomenal. Yuki’s engaging film about making florentines, having won the Non-documentary section, stood out from the rest, however, for its wit, content and polished presentation.”

Klaus Einwanger (Germany) was runner up, having won the Documentary section for his film, A truly British Chef about Fish.

If you’d like to see the rest of the food in film award finalists visit unearthed’s YouTube page here