30th July, 2020| News

Winterbotham Darby illustration
Every so often, in the life of a company, there are moments to pause, reflect and take stock.

Towards the end of 2019, we undertook a corporate brand review to ensure that all our stakeholders – from our suppliers, customers, partners and employees – understood that we are a fully integrated business, managing the entire end-to-end supply chain.

As a result, we have refreshed our corporate brand identity with an updated logo, plus an array of exciting new colours, typography and imagery.

With equal enthusiasm, we also wanted to proclaim our brand purpose. So, we’re proud to say:

As part of our brand refresh, our manufacturing sites Alatoni and Deli Solutions will now be known as Winterbotham Darby Bicester and Clitheroe, respectively. This ensures that our manufacturing sites are clearly identified as being part of our ‘family’.

And as the retail landscape further evolves, we believe our branding decisions will help us future-proof our business as we continue to grow, develop and expand.

Olive asparagus tomato salami

As you see our new identity begin to appear over the coming weeks and months, rest assured that you can still rely on the service, quality and partnership you’ve come to expect from us.

And our mission remains intact: to put delicious food on people’s plates