12th November, 2014| News

One of our great achievements has been to create the chilled olive and antipasti category in the UK, going onto supply a number of the leading UK supermarkets since. We are always looking at ways to increase our manufacturing capacity and flexibility in a category that has now become the UK’s favourite way to consume olives.

Alatoni acquisition

With that in mind, we are pleased to announce our recent acquisition of Alatoni. The Oxfordshire-based company are a well-established manufacturer of olives and antipasti, primarily servicing customers such as Morrison’s.

Winterbotham Darby CEO, Steven Higginson says,

“This acquisition brings together two successful businesses and we look forward to using this increase in manufacturing capacity to further develop the olive and antipasti category in the UK and Europe. Alatoni is the perfect addition to our world-class manufacturing site in Lancashire, Deli Solutions, and our manufacturing platforms across Europe.”

Winterbotham Darby acquisition of Alatoni - olive and antipasti manufacturer

We hope that our expertise in olive traceability, production, technical and quality standards, product innovation and category management will bring significant benefits to the Alatoni site and its customers. In addition Alatoni will enable us to better serve the foodservice sector.

Olives – a growing category

The Chilled Olives and Antipasti category is expanding, with 10.8% volume growth in the last 52 weeks. It is being bought by 613,000 more UK households than in the prior year*.

*Kantar Worldpanel – 52 weeks to 14th September 2014